VNR Group
From Publisher to Digital Enabler
From Print to Platform
What distinguishes VNR is not only the portfolio of specialized and niche offerings, from club knowledge to senior guides, but also the courage to think content digital first. Together, we have developed a modular system that does more than just output pages. It brings editorial speed, technical scalability, and clear responsibilities in a user-centered and future-ready manner.
Always professional, reliable, and innovative – this is how we achieve great results and exciting opportunities together!
Katja Schettke
Head of Digital Project Management
VNR Group
Partnership as a success factor
What connects VNR & von Affenfels goes beyond technology: it is a shared understanding of how digital solutions are created with passion and trust. From this collaboration, architectures have emerged that are more than functional: they are relevant.
Who translates knowledge into platforms creates the future – for entire business models.
The Foundation: Platform Architecture with Vision
- Editorial speed through efficient workflows
- Technical scalability through a common codebase
- Clear responsibilities in collaboration
- Sustainable architecture for new demands
Our VNR approach
Developing a Platform Strategy
How do you bring over 90 products onto a common technical foundation? We have developed a scalable architecture with VNR that today forms the backbone for publishing, services, and communities.
Content, Services & new Products
We are advancing platforms – moving away from individual articles towards digital offerings that connect knowledge and added value.
Efficient Development
Modular templates, central components, uniform workflows: Together with VNR, we build systems that quickly bring content into the digital realm – from the idea to the launch.
Empowering Teams
Technology is only part of the solution. We also support VNR in collaboration, in processes, and in building internal competence.
Perspective beyond publishing
With PressMatrix as the publisher and Platform X as the in-house agency, digital ecosystems were created that also support other publishers in their transformation. We accompany this journey with what sets us apart: flexible architecture, efficient development, and honest consulting.
Project highlights at a glance
- Partner since:2013
- Technologies:WordPress Bedrock, Laravel, PatternLab, Twig, PHP, AWS
- Infrastructure:Headless approach, central plugin logic & modular repos
- Scope:Over 90 pages & portals in four system categories (product pages, reach pages, eMagazine, corporate websites)
- Topics:Digital First Publishing, accessibility, multilingualism & scalable system architecture
Frequently Asked Questions
The VNR Group is evolving from a traditional publisher to a digital platform provider. At the center are digitally conceived content, scalable systems, and user-centered offerings that connect publishing, services, and communities on a common technical basis.
The platform architecture ensures faster editorial workflows, technical scalability through a shared codebase, clear responsibilities, and a future-proof foundation for new digital requirements and products.
The project includes over 90 pages and portals in four system categories: product pages, reach pages, eMagazines, and corporate websites. This creates a broad digital ecosystem for various target groups and content.
This includes WordPress Bedrock, Laravel, PatternLab, Twig, PHP, and AWS. This is complemented by a headless approach, central plugin logic, and modular repositories for flexible and scalable development.
The partnership is based not only on technology but also on trust, passion, and a shared understanding of digital solutions. The goal is to create relevant, efficient, and future-proof platforms that will support VNR in the digital transformation in the long term.
Contact person
Jens Paul
Team Lead