Motor Presse Stuttgart
Modern & proven
A digital publishing platform built on clear structure, modular technology, and content focus
Motor Presse Stuttgart is one of Europe's leading special-interest media companies. With brands like auto motor und sport, MOTORRAD, Men's Health, and Outdoor, it reaches millions of readers — in print, digital, and live. One thing is clear: anyone offering content of this caliber also needs digital platforms that deliver the same reliability, speed, and clarity. Together with Motor Presse Stuttgart, we provide the technical foundation — as a partner for hosting, ongoing development, and day-to-day innovation.
Together, we have successfully implemented and further developed numerous digital projects. Whether at auto motor und sport, Men’s Health, or other titles from Motor Presse: The collaboration is characterized by openness, a spirit of innovation, and a deep understanding of our requirements, always with an eye on the future.
Stefan Karcher
Head of Mobility Division
Motor Presse Stuttgart GmbH & Co. KG
Stronger together: von Affenfels × Motor Presse Stuttgart
Our partnership with Motor Presse Stuttgart goes beyond technical support. It is built on trust, commitment, and a shared ambition to make digital quality tangible.
What connects us: clarity in communication, substance in execution, and the determination to solve even complex challenges pragmatically. Together, we have stabilized core systems, streamlined processes, and launched new features — in an agile, reliable, and closely coordinated way. Whether CMS updates, SEO improvements, or middleware integrations: as a well-coordinated team, we get things running that make a real impact. And we create space for what truly matters — strong content and a strong brand.
Challenges
- Stability meets dynamism The digital media landscape is fast-paced and high-frequency. Editorial content must perform around the clock, regardless of the channel. Our platform architecture ensures exactly that: with load balancing, monitoring, and continuous optimization running in the background.
- Delivering content intelligently The integration of existing CMS solutions (e.g., CoreMedia, Interred) with cloud services and tools like ElasticSearch or CDN enables reliable, scalable content delivery — across all devices, for all audiences.
- Service in the background, experience in the foreground Technology shouldn't be seen — it should be felt. Through hosting optimizations, caching strategies, and server-side stability, we enable fast load times, consistent UX, and high availability — even during peak traffic.
- Ready for the future APIs, automation, analytics: Motor Presse's platforms are prepared for what's ahead. Whether personalization, paid content models, or new portals — the technical foundation scales with demand. Modular, extensible, and performa.
Technologies MPS
Technology & Services MPS
InterRed (CMS)
Shopify (Commerce), Plenigo, Upscore, Mailjet
Symplr & Outbrain
Open AI & many other best-of-breed partners
Tailwind CSS (Frontend) & Next.js (Framework)
Project highlights
- Central platforms, individual brand identities Multiple brands, one system: with clear separation on the frontend and centralized control on the backend, distinct brand experiences can be presented individually without adding complexity to the technical foundation.
- Hosting & DevOps from a single source From monitoring to emergency support: we manage the platform end to end. The result: shorter communication paths, faster response times, and maximum control.
- Agile collaboration, real sparring Weekly dev syncs, transparent roadmaps, close coordination — our collaboration is built on trust, accountability, and the shared commitment to grow together
Frequently Asked Questions
The article describes the technical and strategic partnership for the further development of the digital publishing platforms of Motor Presse Stuttgart. The focus is on hosting, DevOps, SEO, CMS development, interfaces, and a scalable architecture for strong media brands.
The main aspects mentioned are stability under high traffic, fast and reliable content delivery, high loading speed, consistent user experiences, and a future-proof technical foundation for personalization, paid content, and new portals.
The article mentions, among other things, InterRed as a CMS, Shopify for commerce, Plenigo, Upscore, Mailjet, Symplr, Outbrain, OpenAI, Tailwind CSS, and Next.js. This is complemented by cloud services, APIs, ElasticSearch, and CDN solutions.
Several brands such as auto motor und sport, MOTORRAD, or Men’s Health can be operated on a central technical basis while maintaining their individual brand appearances. This simplifies management in the backend and simultaneously enables flexible frontends.
The holistic model of hosting, monitoring, continuous optimization, and emergency support ensures short response times, high availability, and maximum control. This way, the platforms remain efficient and reliable even during peak loads.
Contact person
Kyra Teixeira da Silva