LEKI
Digital base camp for outdoor enthusiasts
High quality & sustainable
LEKI has stood for high-quality poles & gloves for decades – whether hiking, skiing, or trail running. The durable, repairable products are designed for long-term use. A loyal community appreciates the well-thought-out equipment, reliable functionality & long-standing service. Whether beginner or professional – LEKI offers secure grip & shares a clear stance: valuable, partnership-oriented & sustainable.
The collaboration with von Affenfels is not only professionally but also personally extremely pleasant. Together we have created a solution that perfectly meets our international requirements.
Max Schmidt
Project Manager
LEKI
Challenges
- Experience instead of pure transactionShopware 6 transforms the online shop into an interactive tool for consulting, service & community – through clear structure, application-oriented filters, intelligent connections, and quick navigation.
- Seamless integration & flexible architectureThe modular platform efficiently links Commerce, Content & Services. Thanks to a headless approach, API-first strategy, and seamless ERP/PIM integration, a future-proof, scalable system is created.
- Structure for ScalabilityCentral content management, efficient processes & integrated asset management (Cloudinary) enable performant, globally scalable applications with AI-optimized delivery.
- Future-proof & expandableThe technological foundation allows for the expansion into a Digital Experience Platform – for example, with Marketing Automation, chatbots, or personalization. Effectiveness remains crucial.
LEKI thought digitally – realized by Affenfels
Our common goal was clear: to digitally convey the brand essence. Not through volume, but through look & feel, functionality & clarity. LEKI stands for high-quality products and services. This also applies to the platform that puts users in focus. It is a digital base camp, brand world, and service portal in one.
And it grows with: for users, products, and markets. With substance, attitude & a team that embodies partnership.
Features & Extensions
Integration
for Camplus ERP and contentserv PIMUsability
Mobile First Design, improve search & consulting functionsProcesses & Automation
Asset management, address validations & returns portalRetailers & Partners
Training platform, External Check Out & Showroom
Milestones
March 2022
Februar 2023
April 2024
November 2024
April 2025
Project highlights at a glance
- Replatforming & International RolloutConsolidation of multiple legacy systems
Rolling out new countries - High-performance technologyUtilize numerous features & functions of Shopware 6
- ScopeNumerous country- and language-specific stores
CMS integration, consultant functions - Valuable & user-centeredHigh-performance Advanced Search for better usability
Returns portal for customer-friendly & efficient processes - Team playerDigital showroom for distributors
Training platform for partners
Leki Technologies
Frequently Asked Questions
LEKI stands for high-quality, durable, and repairable poles as well as gloves for outdoor sports such as hiking, skiing, and trail running. The brand focuses on reliable functionality, long-term service, and a sustainable, value-oriented approach.
The goal was to make the brand essence of LEKI digitally tangible. The new platform was to be not just an online shop, but also a brand world, service portal, and digital base camp for users, products, and international markets.
The platform is based on Shopware 6 and relies on a modular, scalable architecture with a headless approach and API-first strategy. Integrated were, among others, Camplus ERP, contentserv PIM, as well as Cloudinary for asset management.
The most important improvements include a mobile-first design, a powerful search, consultant functions, application-related filters, and a returns portal. This allows users to find suitable products and services more quickly.
The platform consolidates several legacy systems and enables international rollout with country- and language-specific stores. Thanks to centralized content management, efficient processes, and flexible scalability, it is designed for further growth.
Contact person
Florian Münch
Team Lead