LEKI
Digital base camp for outdoor enthusiasts
High quality & sustainable
LEKI has stood for high-quality poles & gloves for decades – whether hiking, skiing, or trail running. The durable, repairable products are designed for long-term use. A loyal community appreciates the well-thought-out equipment, reliable functionality & long-standing service. Whether beginner or professional – LEKI offers secure grip & shares a clear stance: valuable, partnership-oriented & sustainable.
The collaboration with von Affenfels is not only professionally but also personally extremely pleasant. Together we have created a solution that perfectly meets our international requirements.
Max Schmidt
Project Manager
LEKI
Challenges
- Experience instead of pure transactionShopware 6 transforms the online shop into an interactive tool for consulting, service & community – through clear structure, application-oriented filters, intelligent connections, and quick navigation.
- Seamless integration & flexible architectureThe modular platform efficiently links Commerce, Content & Services. Thanks to a headless approach, API-first strategy, and seamless ERP/PIM integration, a future-proof, scalable system is created.
- Structure for ScalabilityCentral content management, efficient processes & integrated asset management (Cloudinary) enable performant, globally scalable applications with AI-optimized delivery.
- Future-proof & expandableThe technological foundation allows for the expansion into a Digital Experience Platform – for example, with Marketing Automation, chatbots, or personalization. Effectiveness remains crucial.
LEKI thought digitally – realized by Affenfels
Our common goal was clear: to digitally convey the brand essence. Not through volume, but through look & feel, functionality & clarity. LEKI stands for high-quality products and services. This also applies to the platform that puts users in focus. It is a digital base camp, brand world, and service portal in one.
And it grows with: for users, products, and markets. With substance, attitude & a team that embodies partnership.
Features & Extensions
Integration
for Camplus ERP and contentserv PIMUsability
Mobile First Design, improve search & consulting functionsProcesses & Automation
Asset management, address validations & returns portalRetailers & Partners
Training platform, External Check Out & Showroom
Milestones
March 2022
Februar 2023
April 2024
November 2024
April 2025
Project highlights at a glance
- Replatforming & International RolloutConsolidation of multiple legacy systems
Rolling out new countries - High-performance technologyUtilize numerous features & functions of Shopware 6
- ScopeNumerous country- and language-specific stores
CMS integration, consultant functions - Valuable & user-centeredHigh-performance Advanced Search for better usability
Returns portal for customer-friendly & efficient processes - Team playerDigital showroom for distributors
Training platform for partners
Leki Technologies
Frequently Asked Questions
What does LEKI stand for according to the article?
LEKI stands for high-quality, durable, and repairable poles as well as gloves for outdoor sports such as hiking, skiing, and trail running. The brand focuses on reliable functionality, long-term service, and a sustainable, value-oriented approach.
What was the goal of the digital project for LEKI?
The goal was to make the brand essence of LEKI digitally tangible. The new platform was to be not just an online shop, but also a brand world, service portal, and digital base camp for users, products, and international markets.
What technical solutions have been implemented for the LEKI platform?
The platform is based on Shopware 6 and relies on a modular, scalable architecture with a headless approach and API-first strategy. Integrated were, among others, Camplus ERP, contentserv PIM, as well as Cloudinary for asset management.
What features enhance the user experience on the LEKI website?
The most important improvements include a mobile-first design, a powerful search, consultant functions, application-related filters, and a returns portal. This allows users to find suitable products and services more quickly.
How does the new LEKI platform support international growth?
The platform consolidates several legacy systems and enables international rollout with country- and language-specific stores. Thanks to centralized content management, efficient processes, and flexible scalability, it is designed for further growth.
Contact person
Florian Münch
Team Lead