Dr. Hauschka
Naturally digital: platform reimagined
International, integrated & inspiring
Dr. Hauschka stands for natural care, high-quality products – and an impact that goes far beyond cosmetics. Responsibility, sustainability, and mindfulness determine every decision – from the formulation to the digital platform.
Intelligent connection of content, data & processes for maximum efficiency, consistent brand experiences, and a sustainable digital infrastructure.
Launched in 2017 with a common goal: a scalable, international E-Commerce solution.
The beginning: a complete technical rebuild. This resulted in a connection of community, technology, content & commerce. From a small project team, a digital unit with clear goals & responsibilities emerged. We continue to develop together – in exchange: about requirements, in the modeling of processes, in the expansion of functions.
From the platform to the experience
With the replatforming to Shopware 6 Dr. Hauschka has laid the technological foundation for the next development steps. A modern, modular platform forms the basis for data-driven services and personalized experiences – scalable & customizable.
von Affenfels makes a significant contribution to shaping our digital ecosystem and plays a crucial role in our success in the D2C sector.
Sven Fischer
Department Head Online Management
WALA / Dr. Hauschka
Think internationally and act modularly.
As a strong brand, Dr. Hauschka needs a solid foundation with a clear profile and decentralized country requirements. That’s why we have created an architecture that is open, connective, and secure: API-first, modular in structure, and multilingual.
Highlights & Features
Booking of tours & events
Dynamic discount system for maximum conversion
Digital gift vouchers, loyalty programs, online skin test & skin consultant
Storytelling, e.g.: Additional information along the customer journey & in the magazine
High-performance asset management through AI optimization (Cloudinary)
Individual product set configurator for personal shopping experiences
Dr. Hauschka Technology
Project highlights at a glance
- Partner since: 2017
- Technologies: Shopware 5 & Shopware 6
- International:Online shops for Germany, Austria, Switzerland, Italy, France, the Netherlands, Belgium, the USA, the UK, and Canada
- Connected: Integration of multiple ERPs and other third-party systems via proprietary middleware
- Topics: Brand, Experience, Accessibility, Multilingualism & scalable system architecture
Is the chatbot coming?
Maybe. Will the checkout be easier? Guaranteed. Will the boundaries between interaction and transaction continue to blur? Absolutely. We only implement what has an impact – for the brand, for the users, and for the entire experience.
Frequently Asked Questions
Dr. Hauschka is developing its digital platform into an international, scalable e-commerce and experience ecosystem. The goal is to intelligently connect content, data, and processes to create efficient workflows, consistent brand experiences, and a sustainable digital infrastructure.
The technological foundation is based on the replatforming to Shopware 6. The modern, modular, and API-first architecture is multilingual, secure, and flexibly adaptable to support international shops and data-driven services.
The most important features include the booking of tours and events, a dynamic discount system, digital gift coupons, loyalty programs, an online skin test with a skin advisor, storytelling along the customer journey, AI-optimized asset management, as well as a custom product set configurator.
The platform supports online shops in Germany, Austria, Switzerland, Italy, France, the Netherlands, Belgium, the USA, the United Kingdom, and Canada. This makes the solution clearly designed for international requirements and country-specific adjustments.
Dr. Hauschka aims to create personalized user experiences, simpler checkout processes, and a stronger integration of interaction and transaction. At the same time, sustainability, accessibility, multilingualism, and a scalable system architecture are at the center of digital development.
Contact person
Florian Münch
Team Lead