Classic Radio
On air on the web
A project that shows: technology is not an end in itself, but creates real improvements for people who love music.
Challenges
Klassik Radio was working with an outdated Content Management System that no longer met today's requirements: The platform was slow, technically obsolete, and did not provide a modern user experience – a clear contradiction to the claim of a broadcaster with a diverse music offering. As part of the relaunch, the new web portal was also developed.Beats Radiodeveloped – the digital presence of another channel of Klassik Radio GmbH focusing on 24/7 Deep House, House Music, and Nu Disco. Both websites are based on the same modular DXP platform and were implemented together as part of a project.
Challenges Classic Radio
Migration
bring existing content to the new platform
User Experience
Redesign of the website for the simplest operation
New Web Player
Simple, efficient & well integrated
DXP
Content, Audio, Streaming & E-Commerce orchestrated and API-first
Teaser
Timed previews announce content & formats
Complex Infrastructure
Classical Radio and Beats Radio required a platform that can consistently manage a variety of content and channels – including radio streams, playlists, a classical wiki, articles, and a radio program.
Platform-independent Provisioning
The content should be available not only on the website but also through mobile devices and other endpoints.
Fast loading times and high performance
For the optimal user experience, we have ensured low latency and fast delivery of content.
Our approach
In just 4 months, we have created a completely new digital home. It was not about technical gimmicks, but about real improvements for the listeners:
What we have built
A platform that enables stable streaming for all channels 24/7.
A mobile-first design that works on every device
Seamless integration of web players & e-commerce
Flexible system that can grow with the sender.
Research perspective according to Nohria's Meta-Skills
- Preparation:Intensive analysis of the previous digital strategy and the CMS.
- Discrimination ability:Identification of the most critical issues (Performance, User Experience, Flexibility).
- Bias detection:Avoiding the assumption that a "one-size-fits-all" approach fits all media companies.
- Judgment:Selection of a flexible DXP solution based on modular technologies.
- Collaboration:Close cooperation between the internal team of Klassik Radio and the agency.
- Curiosity:Investigation of innovative technologies such as Headless CMS and MACH architecture.
- Self-confidence:Introduction of a new platform within a short timeframe (4 months) and simultaneous launch for two brands.
Technological solution
We rely on proven, modern solutions: A headless architecture separates content from presentation. This makes the system fast and future-proof. With technologies like Next.js and Tailwind CSS, we have created a platform that is both technically robust and visually appealing.
Solution concept
Microservices
Independent, decoupled services that can be developed, maintained, and scaled separately form our Digital Experience Platform (DXP).API-first
Content and functions are provided via REST and GraphQL APIs for easy integration with other systems and platforms.Cloud-Native
The complete infrastructure is hosted in the cloud. For fault tolerance, global availability, and automatic scaling.Headless
Contentful as a headless CMS allows you to manage and deliver content independently of the frontend.
Results
Added value
Klassik Radio now has a platform that not only works today but can also be expanded tomorrow. The modular design allows for new features to be integrated quickly - without having to rebuild the entire system. This keeps the broadcaster flexible for future developments.
Frequently Asked Questions
The article describes the digital relaunch of Klassik Radio and Beats Radio. The goal was to create a modern, fast, and future-proof platform that connects streaming, content, web player, and e-commerce on a common DXP solution.
The main challenges included the migration of existing content from an outdated CMS, the improvement of the user experience, the integration of a new high-performance web player, and the establishment of a platform for streams, playlists, articles, wiki content, and radio programs.
A modern headless architecture was implemented based on a modular Digital Experience Platform. Among other things, Contentful was used as a headless CMS, API-first approaches with REST and GraphQL, cloud-native infrastructure, as well as frontend technologies like Next.js and Tailwind CSS.
The new platform enables stable 24/7 streaming, fast loading times, a mobile-first user experience, and flexible scalability. This allows Klassik Radio to integrate new features more easily in the future without having to rebuild the entire system.
The new digital platform for both brands was realized in just four months. Both Klassik Radio and Beats Radio were implemented together on the same modular DXP platform.
Contact person
Elis Cansevin