Content Management System
It's all about
the content.
Content is a fundamental part of digital value creation. With a modern content management system (CMS), we create seamless, personalised customer experiences across all digital channels. Von Affenfels supports you in the selection, implementation, further development and operation of a holistic digital platform.
What matters when introducing a CMS
Separation of Frontend and Backend
To successfully reach customers, communication across various channels is essential. However, their relevance is constantly changing – yesterday Facebook, today TikTok, tomorrow something new. A headless architecture separates the input and output layers and ensures, with centralized data storage, that you can efficiently, flexibly, and clearly manage all channels.
Keep systems lean and future-proof.
Systems are continuously evolving. To maintain their usability and future viability, it is important to keep an eye on new requirements – and to consistently remove unused functions.
Benutzbarkeit & Eigentum
A system is only as good as its acceptance. The challenge lies in considering the different requirements of the stakeholders while keeping the core functionality simple and clear – without restricting the necessary flexibility for rarely used functions. Flexible - clear, simple
Technical support for editorial processes
The creation of high-quality content is time-consuming and costly. Modern CMS systems can efficiently support numerous editorial processes, for example:
- Automated processes: e.g. keyword research & optimization for local markets and further automatic translation into additional languages
- Channel optimization of existing content
- AI-supported research in internal and external data pools and content creation - digitization & integration of analog content into a global content pool
- Integrated content calendar: Central planning, organization, and coordination of all editorial activities made easier.
Edited with AI
What we offer you
- Strategy & Concept:From goal definition to requirements analysis, we develop a tailored strategy for your content platform.
- System & Technology Consulting:We find the right system for your needs and provide you with independent advice on the selection and licensing of CMS and DXP technologies.
- Implementation & Integration:We take over the development, seamless integration of services, data migration, and UX/UI design to guarantee top-notch usability.
- Operations & Support:Even after the Go-Live, we are here to support you with technical operations, performance optimization, further development, and security checks.
Frequently Asked Questions
Important are a clear strategy, a future-proof system architecture, high user-friendliness, and the support of editorial processes. In addition, the CMS should be flexible enough to efficiently accommodate new requirements and channels.
A headless architecture separates the input and output layers and enables the central management of content. This allows various channels such as websites, apps, or social media to be served more flexibly, quickly, and efficiently.
A CMS remains future-proof when new requirements are continuously assessed and unused functions are consistently removed. This way, the usability, performance, and maintainability of the system are preserved.
Modern CMS systems support, among other things, automated keyword research, translations, channel-optimized distribution of content, AI-supported research, content creation, as well as centralized planning through integrated content calendars.
The scope of services includes strategy and conception, system and technology consulting, implementation and integration, as well as operation and support. This also includes data migration, UX/UI design, performance optimization, and security checks.
Contact person
Jens Paul
Team Lead